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    Posted on February 23, 2021
    All, Augmented Reality

    Augmented reality marketing has really started to fly over the past couple of years. With its unique ability to (quite literally) bring products to life, it’s no wonder AR is becoming an increasingly popular aspect of digital marketing.The benefits of using AR in retail are endless. Offering an exciting opportunity for customers to visualise and interact with products, a growing number of brands are choosing to incorporate AR into their digital marketing strategy- these include a few names you might...

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    Posted on January 18, 2021
    All, Augmented Reality

    Augmented reality (AR) is a place where the digital world meets the real world. It’s an exciting technology that projects computer-generated images into real environments, allowing audiences to visualise something in spite of it not physically being there.Not to be confused with virtual reality, augmented reality is a fully immersive experience which blurs the line between the digital world and the physical world. Whilst virtual reality requires users to wear goggles to see the virtual reality, with AR, digitally created...

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    Posted on June 1, 2020
    3D Design, All

    3D design is used by many industries and can be used in architecture to draw plans for buildings as well as being used by eCommerce brands to provide a realistic design of a product to consumers. Additionally to having uses within different industries to target consumers it also provides a great deal of use to manufacturers of what the final product is expected to look like once it has been made, helping the manufacturers match the made product to the...

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    Posted on May 7, 2020
    3D Design, All

    You only need to take a cursory glance around the internet to notice that more and more eCommerce brands are using 3d design to complement and enhance their product listings. 3D modelling can be used to show off the more subtle aspects of any given product and highlight special features in a way that photographs are rarely capable of doing. In this article, we’re going to take a look at the benefits of 3D modelling and product rendering for eCommerce,...

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    Posted on April 30, 2020
    3D Design, All, Augmented Reality, Virtual Reality

    Immersive marketing is a rapidly growing market and already has an estimated market value of £1 Billion in the UK alone. Yet the question ‘What is Immersive marketing?’ is often on the lips of many of the organisations we work with here at Fuel. Are you also someone who is wondering ‘What is Immersive marketing?’ Luckily, we are here to answer that question in a clear and concise manner…Simply, immersive marketing is a combination of virtual reality marketing (often referred...

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    Posted on February 25, 2020
    3D Design, Augmented Reality, Game Design, Mixed Reality, News, Virtual Reality

    Recently, our head of immersive Vicktor Brelsford visited his former lecturers at the South Devon College in preparation of the upcoming British Marine South West Conference & AGM 2020.The Conference will take place on the 13th of March at the South Devon College in Paignton and will cover topics about innovation and collaboration in the marine sector.Vicktor Brelsford will be talking about the innovative use of immersive technologies next to speakers from Princess Yachts, the Marine Business Technology Centre and...

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