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    Posted on April 30, 2020
    3D Design, All, Augmented Reality, Virtual Reality

    Immersive marketing is a rapidly growing market and already has an estimated market value of £1 Billion in the UK alone. Yet the question ‘What is Immersive marketing?’ is often on the lips of many of the organisations we work with here at Fuel. Are you also someone who is wondering ‘What is Immersive marketing?’ Luckily, we are here to answer that question in a clear and concise manner…Simply, immersive marketing is a combination of virtual reality marketing (often referred...

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    Posted on February 25, 2020
    3D Design, Augmented Reality, Game Design, Mixed Reality, News, Virtual Reality

    Recently, our head of immersive Vicktor Brelsford visited his former lecturers at the South Devon College in preparation of the upcoming British Marine South West Conference & AGM 2020.The Conference will take place on the 13th of March at the South Devon College in Paignton and will cover topics about innovation and collaboration in the marine sector.Vicktor Brelsford will be talking about the innovative use of immersive technologies next to speakers from Princess Yachts, the Marine Business Technology Centre and...

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    Posted on December 11, 2019
    3D Design, Augmented Reality, Game Design, Mixed Reality, Virtual Reality

    What is Gamification ?To provide a clear explanation of what gamification actually is and tries to achieve we start out with some dry textbook definitions. But don’t worry it’ll be short and sweet. The core definition of gamification is “the inclusion of game-like elements in a non-gaming context to motivate people to behave in a certain way.” Ideally gamification leads to an extended as well as enhanced consumption that in return creates a memorable experience for the customer. The two core strategies...

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    Posted on December 10, 2019
    3D Design, Augmented Reality, Game Design, Mixed Reality, Virtual Reality

    In another blog we already explained why the game-like setup of Virtual Reality & Augmented Reality (VR & AR) creates memorable hands on experiences.A related study conducted by the University of Wisconsin–Stevens Point shows improvements in hockey players that are trained with VR. The theory behind the study has been "if you train the brain in the virtual world with drills related to, in this case hockey, it will translate to improved physical skills in reality." and the results...

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    Posted on November 26, 2019
    3D Design, Augmented Reality, Game Design, Mixed Reality, Virtual Reality

    We’ve literally added a new dimension with the acquisition of immersive company One Polygon.The deal sees One Polygon’s managing director Vicktor Brelsford join us to head up our new Fuel Immersive brand which aims to rapidly grow its share of what is already an estimated £1billion market in the UK – covering virtual reality, augmented reality, mixed reality and 360 degree creative.Both organisations started up in Plymouth University’s award-winning Formation Zone incubation facility and have closely collaborated on projects for clients in the...

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    Posted on November 26, 2019
    3D Design, Augmented Reality, Game Design, Mixed Reality, Virtual Reality

    After 8 great years we’re sad to be leaving the Fort but really excited to be moving into another prestigious address at 9 The Crescent in Plymouth on 29 November.  You’ll be forgiven for thinking “bloody hell, that’s quick!” so here are a few reasons why…Fuel Immersive – we’re really excited about finalising a deal to acquire One Polygon Limited which has kept us busy over the summer months. Vicktor Brelsford is a tremendous addition to the team and has all the skills...

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