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    Privacy Policy


    What is this Privacy Policy for?


    The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of Fuel. Furthermore the way it processes, stores and protects user data and information will also be detailed within this policy.

    When we collect and use your personal data we are regulated under the General Data Protection Regulation (GDPR) which applies across the European Union (including in the United Kingdom) and we are responsible as a ‘controller’ of that personal data for the purposes of the GDPR. Our use of your personal data is subject to your instructions, the GDPR, other relevant UK and EU legislation and our professional duty of confidentiality.


    We take your privacy and personal data security very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal data. It also explains your rights in relation to your personal data and how to contact us or supervisory authorities in the event you have a complaint.


    Key terms of the policy:

    We, us, our Fuel Media & Print Limited
    Personal data Any information relating to an individual
    Special category personal data

    Genetic and biometric data

    Personal data revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership



    Data concerning health, sex life or sexual orientation



    Personal data we collect about you

    The section below sets out the personal data we may collect when taking your initial enquiry to see how we may assist you.

    Personal data we will collect
    • Your name, address and telephone number
    • Information to enable us to check and verify your identity, e.g. your date of birth or passport details
    • Electronic contact details, e.g. your email address and mobile phone number
    • Information relating to the matter in which you are seeking our advice so that your enquiry may be directed to the correct person
    • Information about your use of our IT, communication and other systems, and other monitoring information

    This personal data is required to enable us to provide our service to you. If you do not provide personal data when we ask for, it may delay or prevent us from providing services to you.


    How your personal data is collected

    We collect most of this information from you. However, we may also collect information:

    • from publicly accessible sources, e.g. Companies House;
    • directly from a third party, e.g.:
      • HMRC
      • AML checking software;
      • credit reference agencies;
      • client due diligence providers;
    • from a third party with your consent, e.g.:
      • your bank or building society, another financial institution or advisor;
      • consultants and other professionals we may engage in relation to your matter;
      • your employer and/or trade union, professional body or pension administrators;
    • via our website—we use cookies on our website (for more information on cookies, please see our cookies policy)
    • via our information technology (IT) systems, e.g.:
      • CRM, document management and time recording systems;
      • automated monitoring of our websites and other technical systems, such as our computer networks and connections, communications systems, email and instant messaging systems;


    How and why we use your personal data

    Under data protection law, we can only use your personal data if we have a proper reason for doing so, e.g.:

    • to comply with our legal and regulatory obligations;
    • for the performance of our contract with you or to take steps at your request before entering into a contract;
    • for our legitimate interests or those of a third party; or
    • where you have given consent.


    A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.


    The following information explains what we use (process) your personal data for and our reasons for doing so:

    • To deal with your enquiry and to direct you to the relevant person
    • Conducting checks to identify our clients and verify their identity
    • Other processing necessary to comply with professional, legal and regulatory obligations that apply to our business, e.g. AML checks
    • Gathering and providing information required by or relating to audits, enquiries or investigations by regulatory bodies
    • Ensuring business policies are adhered to, e.g. policies covering security and internet use
    • Operational reasons, such as improving efficiency, training and quality control
    • Ensuring the confidentiality of commercially sensitive information
    • Statistical analysis to help us manage our practice, e.g. in relation to our financial performance, client base, work type or other efficiency measures
    • Preventing unauthorised access and modifications to systems
    • Updating and enhancing client records
    • Statutory returns
    • Ensuring safe working practices, staff administration and assessments

    Our reasons for using your data:

    • To take steps at your request before entering into a contract
    • To comply with our legal and regulatory obligations
    • For our legitimate interests or those of a third party, i.e. to make sure we are following our own internal procedures, so we can deliver the best service to you

    The above does not apply to special category personal data, which we will only process with your explicit consent.


    Who we share your personal data with

    We routinely share personal data with:

    • our insurers and brokers;
    • our bank and finance providers;
    • external service suppliers, representatives and agents that we use to make our business more efficient, e.g. typing services, marketing agencies, document collation or analysis suppliers;

    We only allow our service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they can only use your personal data to provide services to us and to you.


    We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.


    We may also need to share some personal data with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.


    Where your personal data is held

    Information may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above (see ‘Who we share your personal data with’).


    How long your personal data will be kept

    We will keep your personal data after we have taken your initial enquiry. We will do so for one of these reasons:

    • to respond to any questions, complaints or claims made by you or on your behalf;
    • to show that we treated you fairly;
    • to keep records required by law; and
    • you have signed up to any of our newsletters (until you unsubscribe)
    • to prolong your entitlement to freely use our intellectual property under licence from us as described in our terms and conditions of business


    We will not retain your data for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of data. Further details on this are available on request. When it is no longer necessary to retain your personal data, we will delete or anonymise it.


    Your rights

    You have the following rights, which you can exercise free of charge:

    Access The right to be provided with a copy of your personal data
    Rectification The right to require us to correct any mistakes in your personal data
    To be forgotten The right to require us to delete your personal data—in certain situations
    Restriction of processing The right to require us to restrict processing of your personal data—in certain circumstances, e.g. if you contest the accuracy of the data
    Data portability The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
    To object The right to object:—at any time to your personal data being processed for direct marketing (including profiling);

    —in certain other situations to our continued processing of your personal data, e.g. processing carried out for the purpose of our legitimate interests

    Not to be subjectto automated individual decision-making The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

    For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

    If you would like to exercise any of those rights, please:

    • email, call or write to us—see below: ‘How to contact us’; and
    • let us have enough information to identify you (e.g. your full name, address and client reference number);
    • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
    • let us know what right you want to exercise and the information to which your request relates.


    Promotional communications

    We may use your personal data to send you updates (by email, text message, telephone or post) about marketing and sales developments that might be of interest to you and/or information about our services, including exclusive offers, promotions or new services.

    We have a legitimate interest in processing your personal data for promotional purposes (see above ‘How and why we use your personal data’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.


    We will always treat your personal data with the utmost respect and never share it with other organisations for marketing purposes.


    You have the right to opt out of receiving promotional communications at any time by:

    • contacting us by telephoning 01752 426333 or emailing
    • using the ‘unsubscribe’ link in emails


    We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.




    Keeping your personal data secure

    We have appropriate security measures to prevent personal data from being accidentally lost, used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.


    How to complain

    We hope that we can resolve any query or concern you may raise about our use of your information, so in the first instance we ask you contact us with any questions or complaints.

    The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.


    Changes to this privacy policy

    This privacy policy was published on 24 May 2018 and last updated on 24 May 2018.

    We may change this privacy policy from time to time, when we do we will inform you via our website.


    How to contact us

    Please contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you.


    Cookie Policy

    This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.


    Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.


    Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors. This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information


    Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.