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    Author: Viktor Brelsford

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    Posted on February 23, 2021
    All, Augmented Reality

    Augmented reality marketing has really started to fly over the past couple of years. With its unique ability to (quite literally) bring products to life, it’s no wonder AR is becoming an increasingly popular aspect of digital marketing.The benefits of using AR in retail are endless. Offering an exciting opportunity for customers to visualise and interact with products, a growing number of brands are choosing to incorporate AR into their digital marketing strategy- these include a few names you might...

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    Posted on January 18, 2021
    All, Augmented Reality

    Augmented reality (AR) is a place where the digital world meets the real world. It’s an exciting technology that projects computer-generated images into real environments, allowing audiences to visualise something in spite of it not physically being there.Not to be confused with virtual reality, augmented reality is a fully immersive experience which blurs the line between the digital world and the physical world. Whilst virtual reality requires users to wear goggles to see the virtual reality, with AR, digitally created...

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    Posted on February 25, 2020
    3D Design, Augmented Reality, Game Design, Mixed Reality, News, Virtual Reality

    Recently, our head of immersive Vicktor Brelsford visited his former lecturers at the South Devon College in preparation of the upcoming British Marine South West Conference & AGM 2020.The Conference will take place on the 13th of March at the South Devon College in Paignton and will cover topics about innovation and collaboration in the marine sector.Vicktor Brelsford will be talking about the innovative use of immersive technologies next to speakers from Princess Yachts, the Marine Business Technology Centre and...

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    Posted on January 8, 2020
    Uncategorized

    Did you know that we’ve helped our clients generate over £4 million more in online sales in 2019 ?   We’ve done even more last year.  Curious ? Take a look at our video:  [video width="960" height="540" mp4="http://fuelimmersive.com/wp-content/uploads/2020/01/short-fuel-year-review-2019.mp4"][/video]...

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    Posted on December 11, 2019
    3D Design, Augmented Reality, Game Design, Mixed Reality, Virtual Reality

    What is Gamification ?To provide a clear explanation of what gamification actually is and tries to achieve we start out with some dry textbook definitions. But don’t worry it’ll be short and sweet. The core definition of gamification is “the inclusion of game-like elements in a non-gaming context to motivate people to behave in a certain way.” Ideally gamification leads to an extended as well as enhanced consumption that in return creates a memorable experience for the customer. The two core strategies...

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    Posted on December 10, 2019
    3D Design, Augmented Reality, Game Design, Mixed Reality, Virtual Reality

    In another blog we already explained why the game-like setup of Virtual Reality & Augmented Reality (VR & AR) creates memorable hands on experiences.A related study conducted by the University of Wisconsin–Stevens Point shows improvements in hockey players that are trained with VR. The theory behind the study has been "if you train the brain in the virtual world with drills related to, in this case hockey, it will translate to improved physical skills in reality." and the results...

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    Posted on November 26, 2019
    3D Design, Augmented Reality, Game Design, Mixed Reality, Virtual Reality

    We’ve literally added a new dimension with the acquisition of immersive company One Polygon.The deal sees One Polygon’s managing director Vicktor Brelsford join us to head up our new Fuel Immersive brand which aims to rapidly grow its share of what is already an estimated £1billion market in the UK – covering virtual reality, augmented reality, mixed reality and 360 degree creative.Both organisations started up in Plymouth University’s award-winning Formation Zone incubation facility and have closely collaborated on projects for clients in the...

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    Posted on November 26, 2019
    3D Design, Augmented Reality, Game Design, Mixed Reality, Virtual Reality

    After 8 great years we’re sad to be leaving the Fort but really excited to be moving into another prestigious address at 9 The Crescent in Plymouth on 29 November.  You’ll be forgiven for thinking “bloody hell, that’s quick!” so here are a few reasons why…Fuel Immersive – we’re really excited about finalising a deal to acquire One Polygon Limited which has kept us busy over the summer months. Vicktor Brelsford is a tremendous addition to the team and has all the skills...

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